Festival stages ‘whisky creche’ to introduce new fans to malt

The Edinburgh Whisky Festival

A festival on a mission to turn everyone on to whisky is introducing a ‘whisky creche’ to entice newbies to take a chance on the country’s national drink.

The Edinburgh Whisky Festival is bringing more than 50 whisky producers, makers and bottlers together under one roof on Saturday 17th June, for a one-day celebration of all things liquid gold. As part of their quest to quash the misconceptions around whisky, festival organisers The Whisky Lounge, are including a special ‘beginners’ area, featuring talks and workshops from industry insiders.

Eddie Ludlow, Founder of The Whisky Lounge, said:

“We are always trying to achieve our mission of turning everyone on to whisky. This year, we are upping the fun factor and interactivity levels by adding the whisky creche, which will be hosted by the HuffPost UK’s Matt Chambers, as well as cocktail workshops and a ‘Blending Lab’ – where festival-goers can have a go at making their own blended whisky.”

“We want to provide a laid back, informal environment where we can break down barriers, unlock myths, educate and excite those who haven’t ever tried whisky or are cautious about where to start.”

Edinburgh Whisky Festival Competition

More than 150 whiskies will be available to taste at the Festival, which is celebrating its fifth year in Edinburgh. Brands including Bowmore, Macallan, Jameson, Glenlivet and Talisker are amongst those exhibiting.

Eddie added:

“We’re holding Whisky Festivals in eight UK cities this year and we’ll be inviting the top three ‘home’ blenders from our Blending Labs to compete in a ‘Best of the Fest’ competition in Birmingham. The overall winner will help create a special 10th Anniversary blend to celebrate The Whisky Lounge’s 10th birthday in 2018, with proceeds from the bottles’ sale donated to a charity of their choice.”

For more info about The Whisky Lounge’s Edinburgh Whisky Festival or for tickets, visit: www.thewhiskylounge.com

Competition Alert – Win Two VIP Passes

One lucky winner will receive two golden wristbands, giving the holders:

  • The choice to come to either the early or the late session
  • Free access to any of the masterclasses and additional workshop areas (Blending Lab/Whisky Creche/Cocktail Workshops etc)
  • A VIP Q-jumping experience

How to Enter

We’d like to know who you’d take to this special event, visit our social media pages for more details:

Terms and Conditions

  1. Competition closes midnight 14th June 2017
  2. The winner will be notified by midday 15th June 2017
  3. No cash alternative offered
  4. The winner will be notified via Social Media and contacted by e-mail
  5. This competition is open to over 18s only


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